introduction The traditional way of doing influencer marketing was easy: companies gave money to creators, creators posted content to promote it, and hopefully, consumers would purchase that product. But this is changing rapidly. Trust is hard to build; consumers are savvy; and the creator marketplace is wanting more control of how their work is monetised.

Changing Marketing Evolution Marketing’s whole focus has always been on connecting businesses with consumers. Marketing has also undergone several transformations throughout the years; for instance, several decades ago brands heavily relied on newspapers, radio stations, billboard advertisements and televisions as their primary tools of communication. Today, marketing consists of smartphones, laptops and social media as

Influencer Marketing Explained The reason influencer marketing is more effective than other types of advertising (like television commercials) is that people are more likely to trust what an acquaintance has to say about a product/service than to trust what a company tells them to buy. Brand endorsements done via influencer marketing, as opposed to standard