Introduction Viral Dreams (and Reality) Every company dreams of having a viral post; one that’s viewed by millions; one that puts them on everyone’s lips—turning an unknown company into a company people are talking about. Virality, however, is not based solely on luck or timing as most overnight successes have been the product of intentional

Introduction In the current commercial landscape, just having a great product or service means little. Customers are inundated with choices; ultimately, what will be the deciding factor in whether a customer chooses one company over another will come down to branding. A strong brand will build trust with customers and create emotional bonds with customers