Introduction Viral Dreams (and Reality) Every company dreams of having a viral post; one that’s viewed by millions; one that puts them on everyone’s lips—turning an unknown company into a company people are talking about. Virality, however, is not based solely on luck or timing as most overnight successes have been the product of intentional

Introduction Marketers face a challenge when selling to “everyone,” as they tend to end up selling to nobody from the resulting pluralism of choice among the global markets. The successful marketer has learned how each customer or group of customers has individual differences no matter when it comes to their respective needs/wants, motivation or purchasing

Introduction In the current commercial landscape, just having a great product or service means little. Customers are inundated with choices; ultimately, what will be the deciding factor in whether a customer chooses one company over another will come down to branding. A strong brand will build trust with customers and create emotional bonds with customers

Introduction Search engine optimization (SEO) is still one of the best ways to grow a website, get more traffic, and create enduring visibility on the web. However, in order for SEO to work, you need many of the correct types of resources. In addition, if you want to have a successful digital marketing strategy and

Over view The marketing landscape is changing at an incredible rate, driven by technological advances, changes in consumer behaviou Table of Contents Why Marketing Trends Matter Marketing trends show how consumers behave and how technology evolves. When businesses follow these trends, they can: Ignoring new marketing trends can lead to loss of visibility and market

Intoduction 1. Digital Access Management: An Overview Digital access management (DAM) is an important aspect of security within the modern digital business environment. Today’s organizations are increasingly dependent on technology to operate their businesses. Employees, customers, and vendors access business data online on a daily basis, and it is critical that organizations monitor and control