Introduction Owning a small business is both an amazing and challenging endeavor You are faced with the challenge of competing against larger companies, managing social media, generating potential clients / leads, emailing prospects, advertising and analyzing data to understand your success while helping your actual clients with limited time and budget, as well as very

introduction The traditional way of doing influencer marketing was easy: companies gave money to creators, creators posted content to promote it, and hopefully, consumers would purchase that product. But this is changing rapidly. Trust is hard to build; consumers are savvy; and the creator marketplace is wanting more control of how their work is monetised.

Changing Marketing Evolution Marketing’s whole focus has always been on connecting businesses with consumers. Marketing has also undergone several transformations throughout the years; for instance, several decades ago brands heavily relied on newspapers, radio stations, billboard advertisements and televisions as their primary tools of communication. Today, marketing consists of smartphones, laptops and social media as

Influencer Marketing Explained The reason influencer marketing is more effective than other types of advertising (like television commercials) is that people are more likely to trust what an acquaintance has to say about a product/service than to trust what a company tells them to buy. Brand endorsements done via influencer marketing, as opposed to standard

Opening Why most individuals always remain broke To be completely honest, most people don’t remain broke due to laziness or bad luck. Instead, the true reason why so many remain poor for their entire lives, is that virtually no one ever taught them how to truly utilize the power of money. While we are taught

What is Instagram Marketing?Core Concept Instagram marketing is a method of promoting a product, service, or brand through the use of the social media site Instagram. This includes posting content, interacting with your audience, running advertisements, and creating a community. Sounds simple, right? At its core, it’s about creating connections, being consistent, and providing value