Overview Rather than spending a ton of money on advertising and praying that one of these will turn out to be a winner; today’s marketeers are able to use a more scientific method which can be compared to cooking. In order to prepare a great dish, the right amount of seasoning must be added, otherwise

Podcast Guest Marketing: A Primer One of the most rewarding ways to reach new customers for your business is by leveraging your expertise through podcast guest marketing. You have other people who run successful podcasts, you get to share your knowledge and insights with their audience, and you get to instantly develop a level of

Introduction to Faceless Online Businesses Let’s be straightforward – not everybody wants to be Internet famous. Some people prefer to earn a genuine income, to have some sort of independence/freedom, and to see tangible results without having to be in front of a camera. This is where faceless online business comes in. What A Faceless

The process of finding business idea will likely be a daunting task because many entrepreneurs believe they are done inventing everything we have to create. The truth is we have business ideas all over the Universe, we simply are not looking at them the right way. A business idea is not about inventing something brand

Changing Marketing Evolution Marketing’s whole focus has always been on connecting businesses with consumers. Marketing has also undergone several transformations throughout the years; for instance, several decades ago brands heavily relied on newspapers, radio stations, billboard advertisements and televisions as their primary tools of communication. Today, marketing consists of smartphones, laptops and social media as

Influencer Marketing Explained The reason influencer marketing is more effective than other types of advertising (like television commercials) is that people are more likely to trust what an acquaintance has to say about a product/service than to trust what a company tells them to buy. Brand endorsements done via influencer marketing, as opposed to standard