Podcast Guest Marketing: A Primer One of the most rewarding ways to reach new customers for your business is by leveraging your expertise through podcast guest marketing. You have other people who run successful podcasts, you get to share your knowledge and insights with their audience, and you get to instantly develop a level of

introduction It seems fairly easy to create an ongoing habit with a consistent approach, in theory at least. It involves identifying something you’d like to accomplish, taking action toward achieving it several times (by establishing an ongoing commitment), and, voila—habit established! In practice, however, consistency is much less dependent on sheer willpower than it is

Establishing a website was once an expensive, complicated, and time-consuming process that only those with advanced knowledge of computers could undertake. However, this has changed; today, anyone can use modern free tools such as web page builders, as well as numerous free templates and web-based services that allow anyone to develop a fully functional website

Changing Marketing Evolution Marketing’s whole focus has always been on connecting businesses with consumers. Marketing has also undergone several transformations throughout the years; for instance, several decades ago brands heavily relied on newspapers, radio stations, billboard advertisements and televisions as their primary tools of communication. Today, marketing consists of smartphones, laptops and social media as

Influencer Marketing Explained The reason influencer marketing is more effective than other types of advertising (like television commercials) is that people are more likely to trust what an acquaintance has to say about a product/service than to trust what a company tells them to buy. Brand endorsements done via influencer marketing, as opposed to standard

ForewordWhy Having a Good Mindset Is So Important Your mindset, which functions as your brain’s operating system, is constantly at work. This means that it plays a huge role in how we react to events, make decisions, formulate dreams, and take action. As such, two individuals who encounter similar experiences can think about the situation