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Introduction to Market Research Fundamentals Market research is a structured process that allows for the systematic collection, analysis, and interpretation of all relevant data about an organisation’s customers, competitors and the market(s) where they operate. It provides the factual information foundation from which organisations can determine the associated risks and validate their opportunities and make

Starting a business can be an exhilarating experience; the thought of becoming your own boss, building something from zero, and achieving financial independence can provide one with a sense of empowerment. However, the truth is that countless startups end up failing not necessarily because their “idea” itself was flawed but due to mistakes that were

Think about being able to make money without having to be physically at work; whether you were sleeping, away on holidays or doing things that were more important to your life. This is an example of what passive income is all about, and believe it or not, many people think they need to be “trained”

Why Starting Your Freelance Business is an Ideal First Step to Making Money Online Freelance work is rapidly growing in popularity as a way for people to generate income through various methods. No experience necessary, no formal education necessary, and no specialized tools or technology knowledge required. In order to start working as a freelancer

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