What is Instagram Marketing?Core Concept Instagram marketing is a method of promoting a product, service, or brand through the use of the social media site Instagram. This includes posting content, interacting with your audience, running advertisements, and creating a community. Sounds simple, right? At its core, it’s about creating connections, being consistent, and providing value

Introduction to E-commerce Marketing What is E-commerce marketing? E-commerce marketing refers to the process of promoting your e-commerce products/services via the Internet as a means of driving traffic, turning website visitors into customers and retaining those customers for future purchases. It can be thought of as operating a “Digital Storefront” in a highly competitive Global

An Introduction to Making Money Online Through Google Who wouldn’t want to make money at home? There are no office politics, no driving back and forth every day, and you can be your own boss. Now think of having Google help you make money. It would be even easier, right? Well, Google is not only

Introduction to Market Research Fundamentals Market research is a structured process that allows for the systematic collection, analysis, and interpretation of all relevant data about an organisation’s customers, competitors and the market(s) where they operate. It provides the factual information foundation from which organisations can determine the associated risks and validate their opportunities and make

As we get closer to the year 2026, the way we live, work, and shop has changed faster than ever. Advancements in technology, changes in how we shop, climate-related concerns, and an increased digital economy are all having an impact on how we create and build successful businesses. For young innovators, students, and aspiring entrepreneurs,

Starting a business can be an exhilarating experience; the thought of becoming your own boss, building something from zero, and achieving financial independence can provide one with a sense of empowerment. However, the truth is that countless startups end up failing not necessarily because their “idea” itself was flawed but due to mistakes that were