Introduction Owning a small business is both an amazing and challenging endeavor You are faced with the challenge of competing against larger companies, managing social media, generating potential clients / leads, emailing prospects, advertising and analyzing data to understand your success while helping your actual clients with limited time and budget, as well as very

Over view Due to ongoing volatility within the global digital environment, having a way of adequately continuing or maintaining business digital operations is now imperative and is an important area of operational discipline. Cyber threats, infrastructure interruptions/problems, reliance on the cloud, regulatory pressures, and changing consumer expectations can create an environment where business operations do

Introduction Have you ever been concerned about how a bank can confirm that the person opening the account online is indeed the same person they claim to be, and not somebody in another country pretending to be that individual? Digital identity verification systems are what solves this problem. Think of them as the internet’s digital

Introduction When done well, Interactive Webinars have become more than just digital presentations; they can also be referred to as “conversion machines.” If you have ever hosted an engaging live webinar that attracted a large number of participants but generated little or no revenue, you are not alone. More than likely, your challenges with selling

Introduction Why Emotional Engagement Is the Core Performance Metric When considering how to measure the success of your digital content, it is important to understand that digital content is competing not only on visibility but as well as attention, memory and emotional response. The lack of having an emotional connection to the content can result